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Start unknown,
finish unforgettable.

Our Goal

Enhance lifelong learning of good habits of every individual, community and organization through the medium of Sports.

Our Mission

Inspire and encourage a healthy lifestyle through Innovation, digitalization and trend-spotting model applying sports-based skills.

Our Approach

Our Passion and hands on approach to project planning are unparalleled with a high level of detailing that ensures a memorable and exceptional World-Class sporting experience for all stakeholders.

we deliver differently


Sports Management

  • Competition D3* Design. Develop. Deliver
  • Team Building Activities
  • Health & Wellness Programs
  • CSR Programs
  • Sports Activations


Sports Concepts

  • Sheroes
we elevate experiences
we connect communities


Sports Events

  • Corporate Championship
  • Junior Grand Prix
  • Royal Dojo Cup
  • Community Cup
  • Premier Ligue

We’ve worked
with lovely clients

e& enterprise
e& enterprise
Abu Dhabi Aviation
Abu Dhabi Aviation
Al Ain
Al Ain
Dubai Fitness Challenge
Dubai Fitness Challenge
Eaton Business School
Eaton Business School
Emirates NBD
Emirates NBD

Corporate Championship was one of the best events that we have partnered with. I cannot imagine anyone else other than MIDFIELD to execute it to a level beyond our expectation.

Mashrook Ali

Edupreneur & Co-founder – Eaton Business School

I have been part of many footballing events in my personal and professional space. But the one thing that I felt unique about MIDFIELD is their ‘attention to detail’ to enhance the experience of players, teams and fans alike. Be it the ‘time-factor’ or ‘service-factor’, MIDFIELD has always found a better way of doing it.

Mohammed Ali Hassan Abdulla

Former Al Shabaab Club Football Player

MIDFIELD, as consultants of Westford Sports, has always ensured that their solutions are always aligning to our company’s vision. Their solutions have helped us improve our training, facility management and outreach to customers.

Firoz Thairanil

Founder & Group CEO – Westford Education Group